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March 17, 2014 By Amanda Kaiser

Associations And The Fear Of Failure

Failure is a integral part of the learning process for every person and organization. To learn and grow we must fail and then try again. The term “fail fast” has been coined in startup circles as a mantra for those who find what works by testing many tactics (and failing at most of them). At […]

Filed Under: Association Innovation Tagged With: development, fail fast, failure, innovation, learning, new products

September 19, 2012 By Amanda Kaiser

Do You Know Your Customers?

I’m doing a ton of customer interviews for the non-profit organization that I work for and I’m surprised how many times I’ve been surprised. Our customers have more opportunity in mind for us than we dreamed of. They would like to  see us expand into far broader subject areas than we currently cover. They would […]

Filed Under: Avoiding Business Problems, Customer Insights, Developing Solutions, Web Tools Tagged With: customer insights, customer research, ideas, innovation, new products, opportunites

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