Think of how beta testers can help you get your newest offerings out into the world faster, with fewer flaws.
Are you getting stuck by comparing their outside to your inside?
It is hard to predict what someone will choose. Until it’s out in the world no one knows if a product, service or idea will get attention, purchase or interest. Consumer companies spend millions on product concept screens and they still have a hefty new product failure rate. The studios in Hollywood test movie concepts […]