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November 30, 2015 By Amanda Kaiser

Should We Look Outside the Association to Talk to Prospective Young Members?

We feel we should conduct research with prospective members. But should we really?

Filed Under: Market Research, Membership Tagged With: member focused, member insights, member-centric, new members, qualitative member research, young members

March 12, 2015 By Amanda Kaiser

The New Dilemma for Associations [Cartoon]

Related: How to engage long-time members Association competence & comfort How to serve members during their professional life events

Filed Under: Association Strategy, Member Experience Tagged With: long-time members, member experience, new members, solving members' problems, young members

March 3, 2015 By Amanda Kaiser

How do Associations Attract Younger Members?

While not a new conversation this is becoming a bigger issue in association circles. Association staff look at their attendees and notice much more white hair than in previous years. Then they look at their data and sure enough the average age of members is in the 40’s or 50’s. Alarm bells start sounding because […]

Filed Under: Innovation, Market Research Tagged With: attract, conversations, discovery, market research, member research, new members, test, young members, young professionals, younger members

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