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May 2, 2019 By Amanda Kaiser

Opportunities for Association Certification

What is worrying your members about the certification exam?

Filed Under: Member Experience Tagged With: association value, career stage, certification, member experience, need gaps

March 14, 2019 By Amanda Kaiser

Debugging Your Members’ Experience

The solution you jump to might not fix the real problem.

Filed Under: Association Marketing, Association Value, Member Experience Tagged With: creating a member experience, email marketing, key value proposition, marketing communications, marketing metrics, member communications, membership value, need gaps, user experience, value of membership, web user experience

December 2, 2014 By Amanda Kaiser

Goliath and David

When we become big, comfortable and successful we are Goliath. Goliath’s are everywhere. They are businesses, organizations, non-profits, departments within organizations, conferences, products, services and even we professionals can become Goliath. Being Goliath feels great! We feel competent, important and safe. But being Goliath also can make us prioritize security. When we have lots to loose we […]

Filed Under: Strategy Tagged With: big, competence, competition, connection, gaps, need gaps, solutions, success

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