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February 4, 2014 By Amanda Kaiser

Why Your Association’s Competition May Not Matter

Do you think that if your members are not buying from you they are buying from someone else? Probably not. There are three potential actions that a buyer could take when they identify a need. 1. Do nothing. I have heard that ignoring the need is far more common that actually trying to solve it. […]

Filed Under: Member Marketing Tagged With: competition, competitive, competitive market, marketing, marketing to members, messaging, need gap, story-telling, substitute product, unmet need, value

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