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May 12, 2015 By Amanda Kaiser

Association Professionals, Don’t Hit Send!

Member marketing is in a downward spiral. Better technology gives us inexpensive email and free social media, which allows us to message our members whenever we feel like it. Our members are literally being attacked by messages. Every day they receive more promotions and content than they could ever possibly read. Think of your inbox. […]

Filed Under: Association Marketing Tagged With: association, matter, member communications, member experience, members, messaging, storytelling

February 24, 2015 By Amanda Kaiser

Associations are Focusing Their Marketing Effort on the Wrong Things

There are three parts to member marketing communication: the message, frequency and how you get the message out there. For those of you who have been reading this blog you will notice that I rarely write about how to attract more members on Twitter, engaging members in your LinkedIn group or growing your membership with […]

Filed Under: Association Marketing, Marketing Tagged With: advertising, association marketing communications, channel, engaging members, messaging, social media

August 21, 2014 By Amanda Kaiser

Continuum of Association Love [Cartoon]

Related posts: A love poem for associations How money and love are related Are you filling your members love bucket?

Filed Under: member engagment Tagged With: engagement, feeling, love, loyalty, marketing, messaging, word of mouth

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