Member marketing is in a downward spiral. Better technology gives us inexpensive email and free social media, which allows us to message our members whenever we feel like it. Our members are literally being attacked by messages. Every day they receive more promotions and content than they could ever possibly read. Think of your inbox. […]
There are three parts to member marketing communication: the message, frequency and how you get the message out there. For those of you who have been reading this blog you will notice that I rarely write about how to attract more members on Twitter, engaging members in your LinkedIn group or growing your membership with […]
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