Three models that may drive member engagement.
Dig deep into membership and you will find every association defines membership slightly differently. For some it is more of a transaction and for others a close knit community.
Pricing products, services and memberships is hard, really hard. We agonize about these decisions. It it too cheap? Are sales down because it is too expensive? Are we giving it away? Will anyone buy it because it seems like a fortune? The formula for perfect pricing however is easy: Price is less than the value […]