Three models that may drive member engagement.
Particularly in highly technical fields we don’t have enough new graduates to fill the place of retirees. Associations are helping their members find ways to entice students into the profession or industry.
“Increase understanding of member needs” is the third most important membership marketing goal for associations followed by “increasing member engagement” and “increasing both member acquisition and retention” according to the latest Marketing General report. Accurately understanding member’s needs first means associations then have the answers they need to quickly and efficiently increase member engagement, acquisition […]