Professionals, our members, are experiencing significant on the job pain. Who better to help them and solve their problems but us?
There are two kinds of changes we make in our associations. The first kind are innovative changes we make to meet our members’ current need and add more value to our offering. The second are changes that we are forced to make because the business is unsustainable. The first is proactive, the second is an […]
The power of simply asking comes up over and over again in member interviews. “I decided to join because I was asked to attend a meeting. I really liked it and one of the current members asked me if I would join.” “I would never have thought I was ready to present a session but then I was […]