Our professional title tells others what we do and perhaps it tells us what we do and this constrains us.
What is more valuable to an association? What works better? Which of these help us achieve our goals: On-boarding programs or lapsed-member programs? Seeking to please everyone in our industry or profession or solving the problems of a or a few core segments within our industry or profession? Messaging to members or connecting with members? […]
When you know what your members problems are you can solve them. Terry Monroe, Director of Membership and External Relations for the International Association of Fire Chiefs caught this incongruity: The top challenge to growing membership is difficulty in communicating value or benefits, but in terms of top membership goals, “increase understanding of member needs” is […]