How are you segmenting members? By demographics? Or by behavior, preference or problem?
Some of us think about our current job as a calling. For those of us who consider our job a calling, we are lucky. We are lucky we get paid to do something we believe in. We were at the right place, at the right time, and the opportunity coincided with the right time in […]
What is your association’s penetration? That is a tricky question. On the surface it sounds simple. The formula is: the quantity of members we have divided by the total quantity of the kind of professional we serve. If we have 3,000 brand managers as members and there are 250,000 professionals with the title of brand […]