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November 5, 2019 By Amanda Kaiser

Future Configurations for Member Organizations

New ways to organize around member interests.

Filed Under: Association Marketing, Association Strategy Tagged With: chapter, chapter management, demographics, member segmentation, mindset, professional associations, psychographics, small association, trade associations

September 10, 2018 By Amanda Kaiser

Who Should Your Association Really Serve?

Associations that serve everyone in the industry or profession have a hard time engaging everyone in the profession or industry.

Filed Under: Association Strategy Tagged With: innovation champion, innovation culture, innovation mindset, member engagement, member segment, member segmentation, member segments, mindset

February 13, 2018 By Amanda Kaiser

How to Recruit and Engage an Entirely New Generation of Members

Keep your association relevant by understanding the needs of Gen Z better.

Filed Under: Association Strategy, Member Experience Tagged With: member segmentation, member segments, new member offerings, new member onboarding, young members, young professionals, younger generations

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