4 unconventional indicators to know when it is time to prioritize innovation at your association.
If you find yourself or the staff talking about if we should blog, or tweet, or Facebook pull back from that conversation for a bit. Think about the end goal first. The association’s goals are to better meet member’s needs, to retain members, attract more new members and provide more services to members through non-dues […]
“Increase understanding of member needs” is the third most important membership marketing goal for associations followed by “increasing member engagement” and “increasing both member acquisition and retention” according to the latest Marketing General report. Accurately understanding member’s needs first means associations then have the answers they need to quickly and efficiently increase member engagement, acquisition […]