Smooth The Path

Member Informed Strategy, Innovation & Marketing

May 31, 2022 By Amanda Kaiser

Associations and the Home-Court Advantage

Don’t worry about bias when you purposely choose to leverage a home-court advantage.

Filed Under: Association Strategy Tagged With: association innovation, conference innovation, ideas, innovation process, member feedback, member insights, member research

January 27, 2022 By Amanda Kaiser

Assumptions About Members Can be Wildly Inaccurate

Members won’t uniformly love or dislike everything you try. Some will love it and some won’t. It is good to have a diversity of offerings.

Filed Under: Member Experience Tagged With: creating a member experience, customer experience, generous, kindness, member culture, member engagement, member experience, member research, soft skills

October 21, 2021 By Amanda Kaiser

Watch for Naming to See Trends Unfold

Watch, and you’ll see your community kicking around different names – that concept they are trying to name, that’s an early trend.

Filed Under: Association Innovation Tagged With: member insights, member research, trends, trends in the profession

  • 1
  • 2
  • 3
  • …
  • 22
  • Next Page »

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Copyright © 2023 Amanda Kaiser