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January 27, 2022 By Amanda Kaiser

Assumptions About Members Can be Wildly Inaccurate

Members won’t uniformly love or dislike everything you try. Some will love it and some won’t. It is good to have a diversity of offerings.

Filed Under: Member Experience Tagged With: creating a member experience, customer experience, generous, kindness, member culture, member engagement, member experience, member research, soft skills

October 21, 2021 By Amanda Kaiser

Watch for Naming to See Trends Unfold

Watch, and you’ll see your community kicking around different names – that concept they are trying to name, that’s an early trend.

Filed Under: Association Innovation Tagged With: member insights, member research, trends, trends in the profession

September 9, 2021 By Amanda Kaiser

Associations May Now Have Access to Previously Hidden Data

When members have conversations that solve problems, it’s a pity to keep that knowledge locked away in a breakout group. We’ve got to find ways to capture and understand the best ideas so these ideas can be used for the good of the community.

Filed Under: Member Insights, Uncategorized Tagged With: association conference, data-based decisions, industry insights, marketing insights, member data, member insights, member research, missing data, virtual conference, virtual events

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