Explore how interactive research can get you answers to your strategic questions.
3 reasons why surveys (or surveys done first before other methods of member research) may be very risky for your association.
Does your association use member research to measure member needs? If you do, are you just using one research methodology? Associations with more than 20,000 members and those with operating budgets over $5 million are more inclined to use research to measure member needs, and are significantly more likely to employ several research methodologies than […]