Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Services
    • Clients
  • Resources
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

July 21, 2014 By Amanda Kaiser

What Is Member Marketing?

If your job is to attract new members, grow member engagement and retain members then your job is a big one. More than advertising or communications you need to tell a story if you are to be successful. It is hard to tell the story when you don’t have a part to play in creating […]

Filed Under: Marketing, Member Marketing Tagged With: brand, brand story, content marketing, customer service, innovation, member marketing, member service, products, story-telling, web strategy

July 8, 2014 By Amanda Kaiser

Member Services Is Much Larger Than The Member Service Team

Who is part of member services? Who is on the sales team? Who is on the marketing team? Sales, marketing and customer service (member service) are so vital to the health of your organization that everyone who communicates with members supports these functions whether they are work in one of these departments or not. This […]

Filed Under: Member Experience Tagged With: business development, member experience, member marketing, member service, sales

  • « Previous Page
  • 1
  • …
  • 4
  • 5
  • 6

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2021 Amanda Kaiser