Smooth The Path

Member Informed Strategy, Innovation & Marketing

November 4, 2021 By Amanda Kaiser

Dancing with Our Members’ Amygdala

Knowing when your members’ amygdala is sounding the alarm helps you avert a brewing crisis in the first place.

Filed Under: Member Experience, Uncategorized Tagged With: creating member experiences, member experience, member marketing, member messaging, responsive, staff culture, staff time

May 21, 2020 By Amanda Kaiser

Association Dump Trucks Habitually Bury Members

Learn about the Dump Truck Effect and how it impacts your new members.

Filed Under: Member Engagement Tagged With: member marketing, new member engagement, new member onboarding, new member orientation, onboarding, orientation, welcome, welcoming

June 4, 2019 By Amanda Kaiser

Member Expectations Profoundly Influence Their Experience

Set the right expectations and use them for your member’s benefit.

Filed Under: Association Marketing Tagged With: beta testing, exceeding expectations, expectations, member communications, member expectations, member experience, member marketing, member messaging, networking, tone

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