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May 31, 2022 By Amanda Kaiser

Associations and the Home-Court Advantage

Don’t worry about bias when you purposely choose to leverage a home-court advantage.

Filed Under: Association Strategy Tagged With: association innovation, conference innovation, ideas, innovation process, member feedback, member insights, member research

March 8, 2022 By Amanda Kaiser

Rapidly Shift Your Creative Lens

When to shift from pursuing what we think members want to what members want.

Filed Under: Association Innovation Tagged With: beta testing, conference innovation, experiments, feedback, idea process, ideas, innovation, innovation mindset, innovation practice, member feedback, practice of innovation, prototype

February 15, 2022 By Amanda Kaiser

Saying Sorry is One Option

This lesson from Uber applies to professional and trade associations.

Filed Under: Member Experience Tagged With: creating a member experience, customer experience, first impressions, generous, kindness, member culture, member experience, member feedback

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