We accept that these goals are correct: grow membership, have more attendees, attract more non-members. Maybe growing isn’t what we need, maybe bettering is what we need.
There are virtually no professional jobs where are not the occasional turf wars. Within ad agencies who gets final approval before the creative goes to the client – the creative team or the account managers? In a consumer products company who gets final approval on a new product – marketing or sales? Who gets to […]