Smooth The Path

Member Informed Strategy, Innovation & Marketing

September 9, 2021 By Amanda Kaiser

Associations May Now Have Access to Previously Hidden Data

When members have conversations that solve problems, it’s a pity to keep that knowledge locked away in a breakout group. We’ve got to find ways to capture and understand the best ideas so these ideas can be used for the good of the community.

Filed Under: Member Insights, Uncategorized Tagged With: association conference, data-based decisions, industry insights, marketing insights, member data, member insights, member research, missing data, virtual conference, virtual events

July 30, 2020 By Amanda Kaiser

Associations are Leaving Data on the Table

We now have access to insights about new trends, member challenges, and our member’s world of work.

Filed Under: Member Insights, Member Research Tagged With: focus groups, member challenges, member data, member research, member surveys, qualitative member research, quantitative member research

February 18, 2020 By Amanda Kaiser

Engaged Members Tell Heartfelt Stories

You can hear the telltale signs of engagement by listening to your members talk.

Filed Under: Member Engagement Tagged With: data, member data, member engagement, member experience, new member engagement, qualitative member research, slow data, telling stories

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