Smooth The Path

Member Informed Strategy, Innovation & Marketing

February 24, 2022 By Amanda Kaiser

What Members Actually Do

Versus what we think/wish/hope they should do.

Filed Under: Member Engagement Tagged With: association marketing communications, email, email campaigns, email frequency, email messaging, member communications, member messaging

June 24, 2021 By Amanda Kaiser

Duration and Communication-Type

Are you intentionally playing by the communication type and time rules?

Filed Under: Member Experience Tagged With: association marketing communications, delivering value, email marketing, email messaging, marketing messaging, member communications, member experience, member messaging, new member onboarding

April 8, 2021 By Amanda Kaiser

Hearing Every Member’s Voice

Whose voice doesn’t get heard, and how might your association enable them to contribute more?

Filed Under: Association Strategy, Member Experience Tagged With: association strategy, conference experience, contribution, member communications, member contribution, member culture, member experience

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