Are you branding a new product or naming it? How many brands and sub-brands can an association have? It turns out, not many.
Why is it that some of our best members turn into association competitors? This is how it happens.
There are two kinds of changes we make in our associations. The first kind are innovative changes we make to meet our members’ current need and add more value to our offering. The second are changes that we are forced to make because the business is unsustainable. The first is proactive, the second is an […]