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August 18, 2015 By Amanda Kaiser

Professionals are in Pain

Professionals, our members, are experiencing significant on the job pain. Who better to help them and solve their problems but us?

Filed Under: Association Strategy Tagged With: belong, belonging, contribute, matter, meaningful, members, pain, problem, professionals, solution, worthy

July 21, 2015 By Amanda Kaiser

What Members Really Want from Professional Development and Networking

Members will say that they join associations for the professional development and networking. Professional development and networking are two socially-acceptable corporate words that are actually code for: I want to belong I want to be worthy I want to make friends I want to be seen I don’t want to be lonely I want to matter […]

Filed Under: Member Experience Tagged With: alone, belong, belonging, connections, events, matter, networking, professional development, worthy

May 12, 2015 By Amanda Kaiser

Association Professionals, Don’t Hit Send!

Member marketing is in a downward spiral. Better technology gives us inexpensive email and free social media, which allows us to message our members whenever we feel like it. Our members are literally being attacked by messages. Every day they receive more promotions and content than they could ever possibly read. Think of your inbox. […]

Filed Under: Association Marketing Tagged With: association, matter, member communications, member experience, members, messaging, storytelling

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