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April 11, 2017 By Amanda Kaiser

My Sleep Study Illustrates the Problem with Association Data

Association data tells you what is going well and what is not going well, but you cannot do anything about it until you know why. Data doesn’t explain why.

Filed Under: Member Research Tagged With: data, matching needs with solutions, new product development process, product development, qualitative, qualitative member research, quantitative, quantitative member research, risk, solutions, strategic planning

April 9, 2015 By Amanda Kaiser

Do Your Members Have a Job or a Calling?

Some of us think about our current job as a calling. For those of us who consider our job a calling, we are lucky. We are lucky we get paid to do something we believe in. We were at the right place, at the right time, and the opportunity coincided with the right time in […]

Filed Under: Association Strategy, member segmentation Tagged With: association value, delivering value, discovering value, matching needs with solutions, member segmentation, member segments, member value, segments, value

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