Most association’s awareness problems are member engagement problems in disguise.
Member strategy, marketing and innovation are not what we think they are. Instead they really are….
When did you learn that you couldn’t trust many corporations or bureaucracies? For me, I’m sure, it was a combination of things including bad customer service, poorly conceived marketing schemes and high pressure sales. But I do distinctly remember the first time I realized that buyer beware was true. In my early twenties I had […]