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February 9, 2021 By Amanda Kaiser

Goal Setting Beyond the Strategic Planning Meeting

Goals are not just for strategic planning meetings. Setting goals is useful for many big and little things in life.

Filed Under: Association Leadership Tagged With: achieving goals, association leadership, association strategy, business strategy, chapter leadership, goal oriented, marketing strategy, strategic planning, strategy, your goals

October 2, 2018 By Amanda Kaiser

Engaging Associations Use the Words Their Members Use

Nothing pegs you as an industry outsider faster than using the wrong language.

Filed Under: Association Marketing, Association Strategy Tagged With: association marketing, association marketing communications, communications, email messaging, marketing messaging, marketing strategy, member communications

December 21, 2016 By Amanda Kaiser

Not All Association Improvements Are Additive

We can’t just keep adding new products, benefits and services. At some point we have to take away.

Filed Under: Association Innovation, Association Strategy Tagged With: association innovation, association strategy, complex, complexity, discontinue, marketing strategy, simplicity, simplify, sunset

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