Smooth The Path

Member Informed Strategy, Innovation & Marketing

June 24, 2021 By Amanda Kaiser

Duration and Communication-Type

Are you intentionally playing by the communication type and time rules?

Filed Under: Member Experience Tagged With: association marketing communications, delivering value, email marketing, email messaging, marketing messaging, member communications, member experience, member messaging, new member onboarding

April 21, 2020 By Amanda Kaiser

Are You Worried About Appearing Tone-Deaf?

Are you worried about striking the wrong note with members right now?

Filed Under: Member Experience Tagged With: email campaigns, email marketing, email messaging, marketing messaging, member experience, member messaging, member perceptions, writing

May 14, 2019 By Amanda Kaiser

Corporate Marketing Tricks Hurt Associations

Marketing shortcuts can work for corporations but can harm an association’s member engagement.

Filed Under: Association Marketing Tagged With: association marketing, association marketing communications, compelling marketing, marketing messaging, marketing metrics, selfish marketing

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