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June 27, 2019 By Amanda Kaiser

Secretly Counting On a Happily Ever After

Or why members do not respond as quickly and enthusiastically as we want them to.

Filed Under: Association Strategy Tagged With: awareness, marketing message, member participation, member retention, member value, project, renewals, revenue, start small, value

October 23, 2013 By Amanda Kaiser

Tell your best story

Here’s a powerful thought from a well known marketing copywriter, Ash Ambrige, CEO House of Moxie, Inc.- Don’t think about what your product or service does–think about how it’ll help them become the person they want to be, and then figure out what you can say to appeal to that desire. Too often we market […]

Filed Under: Attracting Customers, Branding, Branding Yourself, Customer Insights Tagged With: customer desires, customer goals, marketing message, marketing story, sales message, sales story, story-telling

October 19, 2011 By Amanda Kaiser

Telling Your Story

Great businesses win when they develop fabulous marketing messaging. By messaging, I’m talking about the” what” you’re saying about your business or yourself; not the “how” you are saying it (i.e. signs, brochures, website, etc.) I’ll illustrate the power of a great message with a fictitious example. Jim is a local artist and store owner […]

Filed Under: Attracting Customers, Marketing Ideas Tagged With: compelling marketing, content marketing, marketing message, marketing story, slogan, tag line

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