The solution you jump to might not fix the real problem.
Each time we say we love our members then develop policies that protect the association, each time we say we are the best, the premier then send out a badly designed bit of content, each time we say we provide great member service then don’t return calls, each time we say we are focused on […]
Member-centric organizations have missions. Missions are fantastic! Through our mission we help save the world for our members. Or perhaps we are saving the world one member at a time. Either way our mission is powerful as it dictates the problem we are intent on solving. Our mission is amazing! Our mission: Draws members to us […]