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March 14, 2019 By Amanda Kaiser

Debugging Your Members’ Experience

The solution you jump to might not fix the real problem.

Filed Under: Association Marketing, Association Value, Member Experience Tagged With: creating a member experience, email marketing, key value proposition, marketing communications, marketing metrics, member communications, membership value, need gaps, user experience, value of membership, web user experience

January 13, 2015 By Amanda Kaiser

It Is Not Just What You Say But What You Do

Each time we say we love our members then develop policies that protect the association, each time we say we are the best, the premier then send out a badly designed bit of content, each time we say we provide great member service then don’t return calls, each time we say we are focused on […]

Filed Under: Association Marketing Tagged With: advertising, brand, brand promise, marketing, marketing communications, member experience, member service

November 24, 2014 By Amanda Kaiser

Capture the Magic of Your Mission

Member-centric organizations have missions. Missions are fantastic! Through our mission we help save the world for our members. Or perhaps we are saving the world one member at a time. Either way our mission is powerful as it dictates the problem we are intent on solving. Our mission is amazing! Our mission: Draws members to us […]

Filed Under: Association Strategy, Strategy Tagged With: catalyze, communicate, inspire, marketing communications, mission, mission statement, storytelling

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