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January 20, 2015 By Amanda Kaiser

Our Associations are Not for Everyone

What is your association’s penetration? That is a tricky question. On the surface it sounds simple. The formula is: the quantity of members we have divided by the total quantity of the kind of professional we serve. If we have 3,000 brand managers as members and there are 250,000 professionals with the title of brand […]

Filed Under: Association Strategy, member segmentation Tagged With: engaged members, loyal members, member audience, member segmentation, member segments, members who love us, target members

December 19, 2013 By Amanda Kaiser

What Are Your Membership Marketing Goals?

“Increase understanding of member needs” is the third most important membership marketing goal for associations followed by “increasing member engagement” and “increasing both member acquisition and retention” according to the latest Marketing General report. Accurately understanding member’s needs first means associations then have the answers they need to quickly and efficiently increase member engagement, acquisition […]

Filed Under: Marketing, Membership, Strategy Tagged With: loyal members, member acquisition, member engagement, member insights, member research, member retention, membership growth

December 5, 2013 By Amanda Kaiser

Are Your Members Getting A Job Half Done?

A geothermal heating and cooling company installed two wells in my neighbor’s yard a month ago. Initially my neighbors were thrilled about the prospect of a new cost-effective heating system. Now they are dismayed at the state of their yard. It looks like the moon. Landscaping, apparently, is not part of the package. This feels […]

Filed Under: member engagment, Member Value Tagged With: delighting members, loyal members, member engagement, member insights, member strategy, member value

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