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May 1, 2017 By Amanda Kaiser

Are You Delivering the Right Value to Members?

When members are deciding if their membership is of value there are at least 11 elements they are considering.

Filed Under: Association Value, Member Engagement Tagged With: association value, engaging members, first impressions, great member service, look, member culture, membership value, relationships, staff culture, tone, welcome

October 19, 2015 By Amanda Kaiser

Most Association Rebranding Projects Don’t Go Far Enough

If an association’s rebranding initiative focuses on name, tagline and look it is not going nearly far enough.

Filed Under: Association Brand Tagged With: association brand, discovery, logo, look, member research, name, rebrand, tone

July 2, 2014 By Amanda Kaiser

The 5 Elements Of Your Association’s Brand [Cartoon + More]

  Your association’s brand has 5 elements. We tend to heavily focus on look. How does our website look? How do those brochures look? Look is just one of five elements – all of which are critically important. 1. Look is the colors, design, photographic style, illustrations, logo, patterns and fonts that you use on your […]

Filed Under: Association Brand Tagged With: brand, brand promise, brand story, brand strategy, experience, innovation, look, product

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