When members are deciding if their membership is of value there are at least 11 elements they are considering.
If an association’s rebranding initiative focuses on name, tagline and look it is not going nearly far enough.
Your association’s brand has 5 elements. We tend to heavily focus on look. How does our website look? How do those brochures look? Look is just one of five elements – all of which are critically important. 1. Look is the colors, design, photographic style, illustrations, logo, patterns and fonts that you use on your […]