We hear members have no time so we streamline everything – including surveys. Learn why the one question survey isn’t even worth 15 seconds of your member’s time.
The next time someone on your committee says, “let’s survey members” consider this: Member surveys are the most often used method of member research. While easy, cheap, and fast survey results for associations can be wildly inaccurate. Inaccurate and incomplete results can introduce a high level of risk into our decision making. Forced-choice is only […]