The new mantra for associations might be to go forward imperfectly to go fast. Our members may like this better.
Member Benefits Take a Back Seat to Member Experiences
Benefits, value, and offerings are just one part of what an association provides.
Virtual Event Engagement Can Be Low Because the Switching Cost is Nearly Zero
High registration rates for virtual conferences are not helpful unless participants attend. Here are ideas that encourage them to stay glued to the screen.