Sometimes we think we are saving staff from the pain of a big challenge when really we are saving them from a big challenge that may produce some great memories.
Every time I see a typo, spelling or grammar error in one of my own published blog posts I silently scold myself. I’ve worked for big brands and for advertising agencies and each company has their own arduous process for checking, editing and correcting each and every error. Dozens of eyes, in a process that […]
It is hard to predict what someone will choose. Until it’s out in the world no one knows if a product, service or idea will get attention, purchase or interest. Consumer companies spend millions on product concept screens and they still have a hefty new product failure rate. The studios in Hollywood test movie concepts […]