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March 9, 2016 By Amanda Kaiser

Before You Go To Your Go-To Member Insight Methodology

Match your business goals, your project’s goals, your members’ goals with the right member research methodology.

Filed Under: Member Insights, Member Research Tagged With: focus groups, member data, member insights, member research, member surveys, phone interviews, qualitative member research, quantitative member research

March 11, 2015 By Amanda Kaiser

What Steve Jobs Said About Member Research

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.   -Steve Jobs, Business Insider In market research circles this comment comes up again and again. It is true. And it is not true. The true part: people don’t know what […]

Filed Under: Member Research Tagged With: accurate, context, current, detail, focus groups, member research, members' problems, problem, solution

January 6, 2015 By Amanda Kaiser

We Have Questions that Member Surveys can’t Answer

For every question we have about our association’s business our members have the answer. To often we don’t get the answers we need because we either don’t ask the question or we ask the question in the wrong way with the wrong methodology. We tend to turn to surveys first because they are easy and […]

Filed Under: Member Insights, Member Research Tagged With: accurate, actionable, complete, data, feedback, focus groups, member feedback, member insights, member research, observation, phone interview, session presentation, survey

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