Rapid change makes it more imperative for us to be creative, connected and strategic leaders. But changes in technology, culture and expectations are making harder and harder to do that.
How Big or Small Do Association Conferences Make Members Feel?
We offer conferences to help members learn and connect but the experience we may be delivering actually hinders them from learning and connecting.
What Do You Have To Prove?
Our purchase decisions are largely based on affinity. People like me buy this brand. People like me pay more for this coffee. People like me use an iPhone. People like me join this organization. People like me support this cause. People like me speak at conferences like this. Using the lens of affinity, marketing becomes […]