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June 4, 2019 By Amanda Kaiser

Member Expectations Profoundly Influence Their Experience

Set the right expectations and use them for your member’s benefit.

Filed Under: Association Marketing Tagged With: beta testing, exceeding expectations, expectations, member communications, member expectations, member experience, member marketing, member messaging, networking, tone

May 10, 2019 By Amanda Kaiser

Is Your Association Keeping Its Promises?

Members have expectations based on the promises we make. Every promise kept is a step toward engagement.

Filed Under: Member Experience Tagged With: brand promise, exceeding expectations, expectations, member expectations, member experience, promise

August 20, 2014 By Amanda Kaiser

Technology is About to Disrupt The American Dream

There are certain ideas, institutions and freedoms that we Americans hold sacred. Cars, dogs and burgers and doctors as the authority are just some of them. Technology is about to turn all this, and more, on it’s ear. Self-driving cars may deliver the promise of less pollution, quicker drive times, lowered costs and offer more […]

Filed Under: Marketing Tagged With: change, consumer acceptance, disrupt, expectations, innovation, technology

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