Smooth The Path

Member Informed Strategy, Innovation & Marketing

March 17, 2022 By Amanda Kaiser

Are You a Lucky Person?

Luck probably shouldn’t be a key ingredient of a strategic plan, but that doesn’t mean we can’t try to attract some.

Filed Under: Association Strategy Tagged With: continuous innovation, creating member experiences, engagement, future, future focused, generous, innovation process, kind, luck, member engagement, member experiences, open

March 10, 2022 By Amanda Kaiser

How to Simplify When Decisions Are Super Complex

Five questions to ask when things get complex.

Filed Under: Association Innovation, Association Strategy Tagged With: association change, association innovation, barriers, creating member experiences, engagement, forward thinking, future, future focused, member engagement, member experiences

January 18, 2022 By Amanda Kaiser

Identify Spots of Fear for a Better Member Experience

Knowing that fear often masquerades as other emotions, we can identify where members feel the most fear and help them feel more at ease.

Filed Under: Member Experience Tagged With: attendee engagement, attendee experience, creating a member experience, engagement, engagement process, fear, member engagement, member experience, new member engagement

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