Members give us feedback. Some is good and some is bad but how do you know which feedback to listen to? Consider the source.
Dig deep into membership and you will find every association defines membership slightly differently. For some it is more of a transaction and for others a close knit community.
Every beloved organization has the 1%. These folks are super engaged, super passionate or super ahead of the curve. They are the hundred skiers skiing the last days of the season on a mountain usually ambushed by 14,000 skiers a day. They are the ridiculously avid gamers who are financially supporting a video game developer years […]