There is one more reason why members join an association and it is not for the benefits or value.
What We Can Do to Get Members to Rave About the Association
How do we take our members from merely satisfied to wicked happy?
What Happens When We Lead With a Complex Story [Cartoon]
Typically most of us don’t communicate this way in real life so why do so many marketing communications communicate this way? Related: Are you leading with a simple story? Does your brand connect with your members? Storytelling is different marketing