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March 15, 2018 By Amanda Kaiser

We Join Because That is What We Do

There is one more reason why members join an association and it is not for the benefits or value.

Filed Under: Association Value, Member Engagement Tagged With: association strategy, attendee engagement, attract, engage, join, member acquisition, member engagement

March 23, 2016 By Amanda Kaiser

What We Can Do to Get Members to Rave About the Association

How do we take our members from merely satisfied to wicked happy?

Filed Under: Association Strategy, Member Experience, Member Service Tagged With: best members, engage, member experience, member insights, member problem, member satisfaction, member service, member value, race to the bottom

November 13, 2014 By Amanda Kaiser

What Happens When We Lead With a Complex Story [Cartoon]

  Typically most of us don’t communicate this way in real life so why do so many marketing communications communicate this way?   Related: Are you leading with a simple story? Does your brand connect with your members? Storytelling is different marketing

Filed Under: Storytelling Tagged With: benefits, complex, connect, engage, features, marketing story, simple, storytelling

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