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September 10, 2019 By Amanda Kaiser

Our Member’s Decisions Are Not What They Seem To Be

Have you ever asked yourself why our members make crazy decisions sometimes?

Filed Under: Association Innovation Tagged With: decisions, empathy, member experience, member insights, member research, member understanding, strategic decisions

February 6, 2019 By Amanda Kaiser

Slogging Through the Routine Grind

Why it is difficult to keep a member-focus.

Filed Under: Association Strategy Tagged With: curious, empathy, member focus, member focused, member problems, slog

January 29, 2019 By Amanda Kaiser

Spark in Association Staff

Members can tell when association staff cares, but what exactly do they care about?

Filed Under: Association Leadership Tagged With: association customer service, association staff, association value, caring, empathy, excellence, forward-leaning staff, member service, staff culture

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