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November 14, 2019 By Amanda Kaiser

Associations are Not Addressing the Emotional Minefield

What should associations be doing to care for our member’s emotional lives as well as their professional lives?

Filed Under: Association Strategy, Member Experience Tagged With: career cycles, career gap, career stage, career success, career training, downturn, downward spiral, emotional benefits, emotional support, emotions, high-performing, influence

May 23, 2016 By Amanda Kaiser

Intentionally Designing Member Experiences

New thinking on the ways to provide amazing member and attendee experiences.

Filed Under: Member Experience Tagged With: association strategy, attendee experience, conference, creating a member experience, earning trust, emotional benefits, great member service, member experiences, member trust

December 2, 2013 By Amanda Kaiser

Why You Need To Use The Words Your Members Need To Hear

Lose weight without an audience. There are at least a hundred maybe a thousand ways of saying “want to lose weight by exercising?”. Describing how you do that exactly is complex and varies widely by end-user. Not benefits, emotions A home-gym sales man may hear customers say over and over again “I’d like to build […]

Filed Under: Member Insights, Member Marketing, Member Research, Messaging to Members Tagged With: communications, emotional benefits, features & benefits, marketing messaging, member insights, member messaging

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