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February 24, 2014 By Amanda Kaiser

Three Layers Of Member Insight

It’s helpful to think of developing rich member insight in layers. How rich the insight is depends on what layers of information you have collected and the depth of the information. I like to visualize three layers of member insight: 1. Demographics – these are all the easily quantifiable categories what we can assign each […]

Filed Under: Member Insights, Member Research Tagged With: behavior, communication, emotion, influence, member challenges, member insights, member need, motivation

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