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February 24, 2022 By Amanda Kaiser

What Members Actually Do

Versus what we think/wish/hope they should do.

Filed Under: Member Engagement Tagged With: association marketing communications, email, email campaigns, email frequency, email messaging, member communications, member messaging

November 19, 2019 By Amanda Kaiser

The Decision to Join Produces Anxiety

Help members confirm that their decision to join was good.

Filed Under: Member Engagement Tagged With: decision to join, email, member experience, new member, new member engagement, new member experience, non-response, poor decisions, purchase decision

October 3, 2019 By Amanda Kaiser

How Much Email is Too Much Email for Members?

Long-time members may complain about the volume of emails, but new members probably are not getting enough.

Filed Under: Member Experience, Member Marketing Tagged With: association value, association value trigger point, email, email campaigns, email marketing, email messaging, member value, value of membership

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