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February 24, 2022 By Amanda Kaiser

What Members Actually Do

Versus what we think/wish/hope they should do.

Filed Under: Member Engagement Tagged With: association marketing communications, email, email campaigns, email frequency, email messaging, member communications, member messaging

December 12, 2019 By Amanda Kaiser

How to Write Sunny and Funny Emails to Your Members

The 4-part framework for emails your members will read.

Filed Under: Association Marketing Tagged With: delivering value, email campaigns, email frequency, email marketing, email messaging, member experience, new member onboarding, perception of value

January 4, 2012 By Amanda Kaiser

Are You Stalking Your Customers?

I have a company stalking me. Sure it’s by email so really I’m just annoyed. They keep sending me emails and it seems like more and more every day, trying to sell me their services. There are no interesting how-to tips to get my attention. There’s no quality free offer. There’s nothing they share that’s […]

Filed Under: Avoiding Business Problems, Making Good Decisions, Marketing Ideas Tagged With: attention, email frequency, list building, permission marketing, promotions

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