Free and discounted membership can damage member engagement.
I took a spin through Kohl’s today looking for the next size winter coat for my seriously fast growing toddler. I don’t want his wrists popping out between his jacket and mittens while we’re skiing/falling/laying on the slope. I found a seemingly warm winter jacket normally marked at $100 but was on sale for 70% […]
There are a lot of reports circulating about how retailers were offering significant price reductions (January-style-discounts) on merchandise in the weeks BEFORE Christmas to try to get shoppers in their doors. For these big retailers, the price wars mean everyone gets competitive and there’s lots of lost opportunity in profit, brands are undervalued and consumers, […]