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August 1, 2022 By Amanda Kaiser

Is Free Harmful for Your Pricing Strategy?

Free or not to be free? That is the question we are asking about your newest offerings.

Filed Under: Association Strategy Tagged With: association innovation, association value, developing a price, discovering value, free, innovation, innovation strategy, price, value

October 2, 2013 By Amanda Kaiser

Pricing is difficult!

Pricing products, services and memberships is hard, really hard. We agonize about these decisions. It it too cheap? Are sales down because it is too expensive? Are we giving it away? Will anyone buy it because it seems like a fortune? The formula for perfect pricing however is easy: Price is less than the value […]

Filed Under: Attracting Customers, Avoiding Business Problems, Customer Insights, Making Good Decisions Tagged With: developing a price, membership models, price, pricing, pricing membership, pricing products, pricing services

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