Members notice the design of everything. Great design invites them to engage. Poor design stops them cold.
Associations run into credibly issues when they are not “polished” enough. There may be a certain design aesthetic missing from the website, emails and print materials. Perhaps they are running a web 1.0 site, or using HTML email incorrectly, or being inconsistent with the association’s logo and look across digital channels, print materials and signage. […]