Smooth The Path

Member Informed Strategy, Innovation & Marketing

  • Home
  • Speaking
    • Presentations
    • Upcoming Events
    • Happy Event Organizers
    • Happy Participants
  • Services
    • Clients
  • Resources
    • Associations of the Future
    • New Member Engagement Study
    • Association Industry Innovation Research Study
    • New Strategies for Member Onboarding, Engagement, and Retention E-book
  • Blog
  • About
  • Contact

May 7, 2020 By Amanda Kaiser

I am Not a Fan of Most Membership Structure Change Projects

These projects have a way of pulling us away from what matters most.

Filed Under: Association Value Tagged With: association value, delivering value, discovering value, innovation practice, key value proposition, member experience, member value

December 12, 2019 By Amanda Kaiser

How to Write Sunny and Funny Emails to Your Members

The 4-part framework for emails your members will read.

Filed Under: Association Marketing Tagged With: delivering value, email campaigns, email frequency, email marketing, email messaging, member experience, new member onboarding, perception of value

October 15, 2019 By Amanda Kaiser

How to Get Members to Do What You Want Them to Do

What we think members should do might be different from what they need to do.

Filed Under: Association Value Tagged With: association innovation, delivering value, member value, membership value, new product development process, perception of value, value proposition

  • 1
  • 2
  • 3
  • 4
  • Next Page »

Follow

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Sign up for member insights & association inspiration.

Work With Me

Recent Posts

Association Strategy
Association Marketing
Association Innovation
Association Leadership
Association Value
Member Experience

Member Engagement
Member Research
Member Insights
Conference
Membership

Member Research

Blog

About

Happy Clients

Speaking

Popular Presentations

Contact Us

More Resources

Copyright © 2021 Amanda Kaiser