Reasons to become a more collaborative association CEO.
What is it that makes the best leaders, the best? What about the best writers? Speakers? Strategists? Planners? Is it something they are born with? No, I don’t think so. It is something else. Something accessible to all of us.
Other member research techniques don’t work for associations. We have got to ask our members. Not ask them to come up with a solution but instead ask them about their biggest professional challenges.